To me, the result of this consolidation that gives me cause for concern is the fundamental integration of my entire digital life. When you start pulling together email data with browser data, that really begins to paint a near-complete picture of a life lived on the internet. It’s not just search terms, not just circles of friends. It’s every last digital scrap of me. As we’ve moved to cloud-based services, browsers have become the first and perhaps the only application we need to open to get things done on our computers or our phones. I’ve come to terms with the fact that the convenience of internet-enabled life involves a data trail, but now Google is demanding free reign (March 1 going forward) to piece those data trails together with all the other bits of information it has collected about us.
And Dave Winer gives us a glimpse into what’s coming.
I did an image search the other day and it made me stand up and pace. They were showing me posts on Google Plus with pictures from people they know I know because I email with them in Gmail. I don’t want to go there. I want search to be search and just that. I want the same search everyone else gets unless I specifically ask it to search images from people I know who are using Google-Plus. There are times I don’t want to be marketed to.
And this is right now. Just wait until March 1 when Google throws the switch. I think Dave sums it up best:
Google’s feature-creep is creeping me out.
It’s going to get worse before it gets better.