Microsoft As A Music Label?

Microsoft As A Music Label?

According to Digital Music News, Microsoft is widening its promotional efforts with a new program called Ignition. The program will provide promotion across the Zune Marketplace, Xbox Live and MSN. Moreover, the article mentions

Meanwhile, a well-placed executive source pointed Digital Music News to possible label ambitions by the software giant. According to the source, the label would revolve around Zune, part of a continued and aggressive campaign to promote device sales.

They should call the label Reboot. Or Blue Screen.