Kris Tuttle at SeekingAlpha asks the question, noting:
The attraction for Dell is clear enough; they need to do something to improve their image and restore some quality to their brand name. For Apple the attraction could only be distribution although Apple stores and their own online capabilities seem to be working just fine. Still, what a major endorsement it would be for Dell to announce they would be shifting to include OS X-based systems in their plans.
While distribution might be attractive to Apple, it can only come after Dell shows a commitment to quality. Dell will have to make a conscious decision to stop selling out to the lowest bidder, focusing on quality over price. While the two are not always mutually exclusive, they are more often than not. As a lead system administrator in a Dell shop, I can say without hesitation that price over quality is deeply ingrained in Dell’s culture. Maybe too deeply for Dell to overcome any time soon.
Michael Dell has his work cut out for him.
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