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Microsoft —
Category Archives: Microsoft
Semi-Interesting Developments at Walmart
iTunes is more than the iPod. iTunes represents an experience. You plug your iPod into your computer. You fire up iTunes, browse the iTunes Music Store (iTMS), make a few purchases, then with the click of a button, the songs are on your iPod and you’re ready to go. People who purchase songs from iTMS are invested in more than an individual song. They’re invested in the user experience, which is easier and more straightforward than anything else on the market. Most iTunes users — rightly or wrongly — don’t care about DRM because under the iPod/iTunes/iTMS system, it just works. And that’s what really matters to them. Click, browse, buy, boom. It just works.
MTV Is Losing The URGE
In other words, the new partnership, Rhapsody America, will struggle to be a second- or third tier-player in the digital music arena. Awesome plan, guys.
Microsoft Music Label?
According to Digital Music News, Microsoft is widening its promotional efforts with a new program called Ignition. The program will provide promotion across the Zune Marketplace, Xbox Live and MSN. Moreover, the article mentions
Meanwhile, a well-placed executive source pointed Digital Music News to possible label ambitions by the software giant. According to the [...]
Welcome to 1999
Microsoft is still talking about making its server OS more modular.
“Having less surface area does reduce the servicing and the amount of code you have running and exposed, so we have done a lot of work in 2008 to make the system more modular. You have the server manager; every role is optional, and there [...]