According to Digital Music News, Microsoft is widening its promotional efforts with a new program called Ignition. The program will provide promotion across the Zune Marketplace, Xbox Live and MSN. Moreover, the article mentions
Meanwhile, a well-placed executive source pointed Digital Music News to possible label ambitions by the software giant. According to the source, the label would revolve around Zune, part of a continued and aggressive campaign to promote device sales.
They should be call label Reboot. Or Blue Screen.